Gamification at Work: Designing Engaging Business Software

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Gamification at Work: Designing Engaging Business Software by Janaki Mythily Kumar.pdf

Uploaded : 2018/06/24 

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Descriptions : Gamification is becoming a common buzzword in business these days In its November ress release Gartner predicts that by % of Global organizations will use gamification as the primary mechanism to transform business operations In the same report they also predict that by % of current gamified applications will fail to meet business objectivesrimarily due to poor design What is gamification Does it belong in the workplace Are there design best practices that can increase the efficacy of enterprise gamification efforts Janaki Kumar and Mario Herger answer these questions and in this book Gamification Work They caution against taking a chocolate covered broccoli approach of simply adding points and badges to business applications and calling them gamified They outline a methodology called Player Centered Design which is a practical guide for user experience designersroduct managers and developers to incorporate the principles of gamification into their business software Player Centered Design involves the following five steps Know your player Identify the mission Understand human motivation Apply mechanics Manage monitor and measure Kumar and Herger provide examples of enterprise gamification introduce legal and ethical considerations and provide pointers to other resources to continue your journey in designing gamification that works Keywords Gamification Enterprise Gamification Gamification of business software enterprise software business software User experience design UX Design Engagement Motivation










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