Marketing and the Common Good: Essays from Notre Dame on Societal Impact

Found 83 related Books

You are about to access Marketing and the Common Good: Essays from Notre Dame on Societal Impact.Access Speed for this file: 45162 KB/Sec

Loading

Free Membership Registration to Download

Our library can be accessed from certain countries only.

Please, see if you are eligible to read or download Marketing and the Common Good: Essays from Notre Dame on Societal Impact by creating an account.

You must create a free account in order to read or download this book.

Marketing and the Common Good: Essays from Notre Dame on Societal Impact.pdf

Uploaded : 2018/05/26 

Last checked : 54 Minutes ago!

Status : AVAILABLE
User rating : 5 / 4
 Downloads : 7819
 

doc
pdf
docx
mobi
djvu
epub
ibooks


01

Descriptions : P Marketing is among the most powerful cultural forces at work in the contemporary world affecting not merely consumer behaviour but almost every aspect of human behaviour While the potential for marketing both to promote and threaten societal well being has been a perennial focus of inquiry the current global intellectual and political climate has lent this topic extra gravitas P P Through original research and scholarship from the influential Mendoza School of Business this book looks at marketings ramifications far beyond simple economic exchange It addresses four major topic areas societal aspects of marketing and consumption the social and ethical thought sustainability and public policy issues in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good P P By bringing together the wide ranging and interdisciplinary contributions it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today P










9182 Users Online